The Neutral Baby Boutique is run by husband and wife team, Laura and Dan, with Chief Product Tester and model - their daughter Eloise.

The brand was born out of Laura's love for finding the cutest fashion items for Eloise. Importantly, she loves to dress Eloise in neutral clothes, allowing Eloise to express her own personality without being guided by gender tropes.

An added bonus is that by keeping things neutral, these high quality clothes can be used again for future children - no matter their gender or style!